Quicky is new package design for a basic product - rice.
The design is based on values of rice: easy to make, ready in a few minutes and a filling dish for many people all over the world.
The packages are made specially for young working people of the western world who are usually working lots of hours, most of them live without their parents and they are not that good at cooking.
Each package contains a measured amount of rice that fits for one lunch, and an additional spice that fits the rice amount. Also, the package itself uses as the water measurement tool.